Open to new roles · Immediate joiner · Open to relocation

KavuthamrajGeetha Senthilkumar

I make complex B2B software feel obvious.

Senior UI/UX & Product Designer. 5+ years turning ERP, SaaS and consumer workflows into fast, accessible products.

See the work Email me

25+: apps designed across B2B and B2C, plus 8+ websites; 2021 – Now
50K+: downloads of Sporfy, a booking app I designed end to end; Google Play ↗ (opens in new tab)
3: countries, one roadmap at AffinityX. Reporting to a US‑based PM, shipping with developers in the Philippines and India.; Sep 2025 – Oct 2026

Worked at

AffinityX2025 – 26
Liffto Technologies2024 – 25
SRM Technologies2023 – 24
Sporfy2021 – 23

01 Selected work

25+ shipped.
Three, up close.

Three picks from 25+ products: enterprise SaaS, restaurant ordering and a sports ERP. Each case shows the problem, the decisions I made, and what changed.

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AffinityX2025 – 26

01Enterprise B2B SaaS · 2025

Stop the spinner. Keep the work moving.

One slow table froze the whole back office. I audited every table and dashboard, won the PM over with side-by-side wireframes, and shipped skeleton states as reusable MUI v6 components. “App is stuck” reports dropped to zero.

2 wks: wireframe to release
~40%: shorter perceived waits, PM estimate
1 → all: one table's fix, now the product-wide standard

Cyberdine design rules across both apps: order from the table, status on every dish, tip the person, pay the exact total, and the right menu at the right time

Liffto Technologies2024 – 25

02Restaurant SaaS · 2024–25

Don't wait for the captain. Order from the table.

Diners could build a shortlist but not send it: every order waited for a captain. I redesigned ordering so the table sends it and staff still approve each dish, then added a tip step restaurants track live, plus payment and the full restaurant app.

~235: screens across two apps, sole designer
15: restaurants live at peak
~600: orders a day at peak

Sporfy Tracker: Resources: apply for leave

Sporfy2021 – 23

03Sports ERP · Mobile

Off the desktop. Into the pocket.

Payroll, attendance, fees, classes and slots were desk-bound ERP work. I rebuilt them as one mobile-first app for admins, trainers and staff, working under the CEO and CTO.

Solo: designer, from brief to developer handoff
5: ERP modules moved to mobile, payroll to lockers
Live: on Google Play as Sporfy Tracker

02 More work

Shorter engagements.

Client work from two days to three months: payroll, data products, e-commerce and healthcare.

Sporfy · 3 months Payroll Module for Sports ERP

Rang Clothing Company · 2 weeks Rang Clothing: E-commerce Transformation

Myhhub · 5 days Present Onboard

Sporfy · 1 week Sports E-Commerce

Concepts and explorations Self-initiated or time-boxed, kept for range

03 Visual design

Posters, social, event creatives.

Some of the visual design I have done alongside product work, for SRM Technologies and Sporfy.

04 How I work

Understand the problem. Design the system.

Four habits, each one backed by work you can open.

01
Fix the system, not the ticket
One complaint about one slow table became Titan's loading standard for every table and dashboard.
Titan →
02
Design for the person on shift
Captains said UPI tips were getting lost in the bill. A separate tip step now lets restaurants track them live.
Cyberdine →
03
Ship parts, not pictures
A tokenized MUI v6 library, light and dark, that designers and developers both build from. The PM estimates it sped up delivery by ~25%.
Design system →
04
Accessible before anyone asks
WCAG 2.1 AA notes in every handoff: focus order, ARIA labels, and status that never relies on colour alone.
Contrast audit →

Design systemTitan component library

MUI v6
60+ components
Light and dark

One decision, three tiers

Raw value#0052cc#579dff
Semantic--color-primary → #0052cc#579dff
ComponentSaveMuiButton, variant contained

Figma to code

Figma: Button / Contained / Medium
React: <Button variant="contained" size="medium">

Rebuilt in code from Titan's own tokens: raw values feed semantic roles like --color-primary, roles feed MUI components, and switching the theme swaps only the semantic layer. Status chips pair colour with a label, never colour alone.The system in the Titan case →

05 Experience

Forged in startups. Designed for scale.

5+years4product teams

End to end across B2B, B2C, SaaS, ERP and back-office products. I design the system. Then I build it.

Download resume

Sep 2025 – Oct 20261 yr 2 mos

AffinityX

Senior UI/UX Designer

Team1 of 2 designers · US-based PM · developers in the Philippines and India · remote, across time zones
Details

Co-owned UX and UI for Titan, a B2B SaaS back-office and ERP product used by operations teams in the US, the Philippines and India. Built its tokenized MUI v6 library in Figma (60+ components, light and dark), which cut handoff bugs from about 10 to 5 per sprint. Persuaded the PM and engineering to replace mobile tables with cards; it shipped as designed.
- B2B SaaS
- ERP
- Order management
Nov 2024 – Jul 20259 mos

Liffto Technologies

Founding Member and Design Lead

TeamFounding team · design lead for 3 products on one shared design system · sole designer on Cyberdine
Details

Led UI/UX from idea to launch for 3 products on one shared Figma design system. Sole designer on Cyberdine, QR ordering and billing for restaurants. On Steadfast, an AI client-management app, designed how staff review and correct the AI's output.
- Founding team
- Hospitality
- AI SaaS
- E-commerce
Nov 2023 – Sep 202411 mos

SRM Technologies

UI/UX Designer

TeamDesigner in Agile delivery teams · design systems for 3+ apps and websites
Details

Designed enterprise application and website UI/UX in Figma within Agile teams, and built and maintained design system components.
- Enterprise apps
- Agile teams
- Design system
Jul 2021 – Oct 20232 yrs 4 mos

Sporfy

Visual and UI/UX Designer

Team4-person design team · 80+ developers on one design system · mentored junior designers
Details

Designed Sporfy, a B2C turf and event booking app (50K+ downloads on Google Play), end to end with user research. Sole designer on Sporfy Tracker, a mobile-first sports ERP for payroll, accounts, attendance and fees. Employee of the Year 2022.
- B2C app
- Sports ERP
- User research
- Google Play

06 Figma activity

Always designing.

Five years of product design, shipped every month, in Figma.

64 months in a rowNot one skipped since July 2021

In Figma: Variables, Auto Layout and Dev Mode for product work; FigJam for flows and workshops.
Systems: Tokens, components and light and dark modes, built once and reused across products.
Handoff: Specs, every state, and WCAG 2.1 AA notes, so developers build straight from the file.

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Designing in Figma & XD, every month since July 2021less more

07 About

Designer, analyst, builder.

Most of my work lives in the hard, unglamorous parts of software: dense tables, approval flows, payroll and billing. Over 5+ years at AffinityX, Liffto Technologies, SRM Technologies and Sporfy, I've been the sole designer on a product more than once, and I've worked alongside PMs and developers in India, the US and the Philippines.

My work runs from research and audits through information architecture, interaction design, design systems and handoff. I write handoff notes for accessibility (WCAG 2.1 AA) so it survives into code, and an MBA in Business Analytics keeps me asking what a design change does to the numbers.

I prototype in Figma, Framer and Claude, and I take designs to code myself. Recently I designed and vibe-coded a live QR-code SaaS with Claude Code and React, from first screen to production.

01 Product design

Discovery to delivery.

Product design
Product discovery
JTBD
User research
UX audits
Journey mapping
Information architecture
Interaction design
Wireframing and prototyping
Usability testing
Visual design
Graphic design
Motion graphics
Adobe Creative Cloud

Main tools

Figma

Variables, Auto Layout and Dev Mode for product work. FigJam for flows and workshops.
Adobe Creative Cloud: Photoshop and Illustrator for graphics and marketing visuals; Premiere Pro and After Effects for video and motion.

02 Enterprise and product thinking

Complex, made simple.

B2B SaaS
ERP and back-office UX
Complex workflows
Data-dense tables and dashboards
Role-based access
Loading, empty and error states
Responsive and mobile UI

03 Design systems

Consistency at scale.

Design tokens
Figma Variables
Component variants
Light and dark modes
MUI v6
Developer handoff
Design QA

04 AI and development

Design. Prototype. Build.

AI product design
Human-in-the-loop flows
AI-assisted prototyping
Claude Code
Figma AI
Framer
React
HTML
CSS
JavaScript
Lottie

05 Data and analytics

Design with evidence.

Product KPIs
Funnel analysis
Experimentation
A/B testing
Data visualization
Excel
Google Sheets
Power BI
SQL
Google Analytics

Accessibility

AA

WCAG 2.1 AA notes in every handoff: focus order, ARIA labels, and status that never relies on colour alone.

06 Collaboration

In the room.

Stakeholder management
Workshop facilitation
Cross-functional teams
Agile
Jira
Slack

Education

MBA, Business Analytics.

Online MBA · SRM Institute of Science and Technology · 2023–2025

Degree

B.Sc., Design & Visual Communication

PSG College of Arts and Science, Coimbatore · 2018–2021

Certificate

User Experience (UX) Design certificate

Google

08 Testimonials

In their own words.

Recommendations on LinkedIn from a design lead who managed me, a fellow designer and two engineers I built with. Read them on LinkedIn ↗ (opens in new tab)

**Ivan Živković**Senior Lead UI Engineer, AffinityXWorked on the same team · LinkedIn, Oct 2026

**Manoj Krishnamoorthy**Lead UX DesignerManaged Kavuthamraj directly at Sporfy · LinkedIn, Oct 2026

09 Contact

Let's build what's next.

Open to Senior Product Designer, Product Designer and UI/UX roles. Immediate joiner, open to relocation or remote work.

kavutham99raj@gmail.com

Download resume LinkedIn ↗ (opens in new tab)